Directors Joe and Anthony Russo filmed “Endgame” exclusively using Imax cameras in the hopes that superhero enthusiasts will be willing to shell out a few extra bucks to see their favorite masked heroes in the best quality possible. However, premium formats like Imax and 3D will also help “Endgame” reach record territory. Much of the success of “Endgame” is due simply to ticket price increases, since at least eight other titles are projected to have made over a billion dollars domestically when adjusted for inflation. In the decade since, the price of going to all movies, whether in 2D or 3D, has continued to rise. “Avatar,” of course, got a big boost from its use of 3D computer graphics, a technology achievement that allowed filmmakers to benefit from the premium ticket prices that come with those showings. “Endgame” boasts a 96% on Rotten Tomatoes, as well as a coveted A+ CinemaScore from audiences. It also helps that word-of-mouth couldn’t be stronger for the grand conclusion to the current phase of the Marvel Cinematic Universe. For that reason, “Endgame” has a wide-open landscape to steamroll through North America. Other studios understandably refrained from releasing a movie that could get crushed by the superhero film, and competition won’t intensify until Warner Bros.’ “Detective Pikachu” opens on May 10. ![]() ![]() “Avengers: Endgame” doesn’t have much competition for the foreseeable future, at least at the domestic box office. Timing is certainly on the side of Earth’s mightiest heroes. “That’s when you start to think about, when do we call this hitting a billion in North America?” “Even if we’re talking a 65% drop, we’re still talking about incredible numbers there,” Bock said. The moviegoers who return for three, four, even five viewings will certainly help propel those numbers in the company of the top-earners at the domestic box office a group that includes “Star Wars: The Force Awakens” ($936 million), “Avatar” ($760 million), “Black Panther” ($700 million), and “Avengers: Infinity War” ($678 million). But given the rabid and loyal Marvel fanbase, comic-book nuts will be seeing “Endgame” multiple times before it leaves their local multiplex. ![]() Most films don’t even reach $300 million during their entire run in theaters, so it’s valid to question who hasn’t seen this movie yet. To compare, “Avengers: Infinity War” declined 55% in its second weekend. “Avengers: Endgame” could withstand a huge 57% drop from its initial start and still surpass that number. The biggest second-weekend ever belongs to “Star Wars: The Force Awakens” with $149 million, marking a 39.8% decline in ticket sales. Even a massive drop-off in ticket sales would result in a towering sophomore outing. It will be hard to gauge just how high “Endgame” can go until after its second frame in theaters, but in terms of headwinds for the next weekend, “Endgame” will continue to rack up massive box office returns. “Endgame” will need a multiple of at least 2.2 times its debut to surpass the haul of “Avatar.” “Avengers: Infinity War,” the precursor to “Endgame,” had a 2.6 multiple, though its opening weekend was nearly $100 million less than its follow-up.
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